Rugged Gear originally was born through the inspiration of a South Dakota hunter, whose prized guns were rubbing and wearing in inferior-fitting gun holders. He invented the now-popular Rugged Gear adjustable hook system for a more secure gun holder to completely prevent the movement that causes stock and blueing wear.

As the market for the holders expanded, Rugged Gear discovered that hunters and shooters were adapting golf cars for their specific needs, and were looking for more shooter-friendly accessories for these buggies: lift kits, utility boxes, turf tires and wheels, and more.

This demand led Rugged Gear designers to add a customized Shooter’s Car to our shooting and hunting equipment, but we soon found ourselves adapting golf car-style vehicles to “do more than just carry golf club.”

As we expanded the company’s new direction, we suddenly found the response leading to our qualification as an E-Z-GO dealer for northwest Iowa, southwest Minnesota and southeast South Dakota.